AI data licensing deals, 2023 to 2026: the sourced list.

Who licensed content or records to which AI company, when, for how much, and where that is on the record. Last checked 27 October 2026. If your company owns workplace records, Allied arranges a direct license with an AI lab.

I

How this list is built

A deal is listed only if one side announced it, a securities filing or court sale discloses it, or a major outlet reported it. Every row links to the page we read when we checked it. The date at the top is the last time every source was reopened.

“Not disclosed” means a source says the terms were not released. “No figure published” means the announcement gives no price and we found no credible report of one. “Reported” means a news outlet gave a figure the companies did not confirm; each such row names the outlet. Figures from Reddit, IAC, Informa and Wiley come from their own filings or results.

Some deals license archives for model training. Others pay for content shown inside a chatbot or search answer. The “What was licensed” column says which when the source does.

To cite this page: Allied Advantage Assets, “AI data licensing deals, 2023 to 2026,” alliedassets.ai/ai-data-licensing-deals/, last checked 27 October 2026.

II

The deals, oldest first

Twenty-five deals. Numbers in each row point to the sources at the foot of the page.

LicensorAI companyAnnouncedValueWhat was licensedSource
ShutterstockOpenAI11 July 2023Not disclosed1Six-year license to its image, video and music libraries and their metadata, as training dataShutterstock release1
Associated PressOpenAI13 July 2023Not disclosed2Part of AP’s text archive, with stories back to 1985AP2
Axel SpringerOpenAI13 December 2023Not disclosed3; later reported as tens of millions of euros4Articles from Politico, Business Insider and other titles, for training and for summaries in ChatGPTTechCrunch3
RedditSeveral licensees, not named in the filingJanuary 2024$203.0 million in total, over terms of two to three years5API access to Reddit data plus quarterly transfersReddit Form S-15
RedditGoogle22 February 2024About $60 million, per AP6Reddit posts through its Data API, for training Google’s modelsAP6
Financial TimesOpenAI29 April 2024No figure published7FT journalism, to improve OpenAI’s models and for attributed answers in ChatGPTFT release7
Stack OverflowOpenAI6 May 2024No figure published8Developer questions and answers through OverflowAPIStack Overflow release8
Dotdash MeredithOpenAIMay 20249At least about $16 million a year, fixed part only, per Adweek’s reading of IAC filings10Content from its publishing brandsIAC 10-Q9, Adweek10
Taylor & Francis (Informa)Microsoft8 May 2024$10m+ initial data access fee, then recurring payments for 2025, 2026 and 202711Non-exclusive access to Advanced Learning content and dataInforma market update11
RedditOpenAI16 May 2024No figure published12Real-time Reddit content through its Data API, for ChatGPT and new productsReddit announcement12
News CorpOpenAI22 May 2024More than $250 million over five years, reported4Current and archived content from The Wall Street Journal, Barron’s, MarketWatch, the New York Post and other titlesNews Corp release13, TechCrunch4
Vox MediaOpenAI29 May 2024Not disclosed4Current content and its full archive, to train ChatGPT and other modelsTechCrunch4
The AtlanticOpenAIMay 2024Not disclosed4A deal similar to Vox Media’s. The Atlantic’s union said neither side would answer questions about its termsTechCrunch4
Taylor & Francis (Informa)Second AI partner, not namedJuly 2024Took Informa’s AI partnership revenue to $75m+ for 202414Partnership and data access agreementInforma half-year results14
Condé NastOpenAIAugust 2024Not disclosed15Content from The New Yorker, Vogue, GQ, Vanity Fair, Bon Appétit and other brandsAl Jazeera15
WileyLarge tech companies, not namedFiscal years to April 2024, 2025 and 2026AI licensing revenue of $23 million in fiscal 2024 and $40 million in fiscal 202516, then $49.1 million in fiscal 202617Content licensing; a third large tech company signed in early 2025Wiley 8-K16, Wiley 10-K17
Associated PressGoogle15 January 2025Not disclosed18A real-time news feed for the Gemini appAP18
AFPMistral AI16 January 2025No figure published19AFP’s newswire, about 2,300 stories a day in six languages, for the Le Chat assistantMistral announcement19
The New York TimesAmazonMay 2025$20 million to $25 million a year, as first reported by The Wall Street Journal20News, NYT Cooking and The Athletic, for training Amazon’s models and for summaries in AlexaTheWrap20
Getty ImagesPerplexity31 October 2025No figure published21Display of Getty images in Perplexity’s search tools; a display license, not trainingGetty Images release21
CNN, Fox News, People Inc, USA Today, Le Monde and othersMeta5 December 2025Not disclosed22Real-time news for answers in Meta AIReuters22
Wikimedia FoundationAmazon, Meta, Microsoft, Mistral AI, Perplexity15 January 2026No figure published23Wikipedia and other Wikimedia project data through Wikimedia EnterpriseWikimedia Enterprise23
News CorpMetaMarch 2026Up to $50 million a year over three years, reported by The Wall Street Journal24The Wall Street Journal and other US and UK brands, for Meta AI answers and model trainingEngadget24
Nine EntertainmentMicrosoft3 July 2026No figure published25Nine’s mastheads in answers from Microsoft CopilotMicrosoft release25
Spirit Airlines (in bankruptcy)GoogleAugust 2026$10 million26Employee emails, Microsoft Teams messages, spreadsheets, calendars and operations data. Sold at auction, not licensedReuters26, MIT Technology Review27
III

What the list shows

Almost every row is published content. Twenty-four of the 25 license news, books, images, reference pages or public forum posts. One, the Spirit Airlines sale, covers a company’s internal work records.

Most prices stay private. Fourteen rows carry no figure. Of the eleven that do, five come from the companies’ own filings or results, five are press reports the companies never confirmed, and one is a court-supervised auction.

OpenAI is the buyer in eleven rows, all signed in 2023 and 2024. From 2025 the buyers spread out to Google, Amazon, Meta, Microsoft, Mistral AI and Perplexity.

The purpose is moving from archives to live answers. AP now feeds real-time news to Google’s Gemini app,18 Meta’s publisher deals supply news for Meta AI,22 and Nine’s journalism appears in Copilot answers.25

Licensing has become a repeat line of revenue for some publishers. Wiley’s AI license revenue reached $49.1 million in its fiscal 2026, and $19.4 million of that came from content Wiley had itself licensed from other publishers.17

IV

What this means if you own workplace records

The list is mostly publishers because publishers announce. A media company benefits when readers and advertisers hear that AI labs pay for its work. A company licensing its Slack or Teams history, Zendesk tickets, Salesforce records or GitHub code has no such reason, so most of that market never reaches the press.

The one large workplace-records sale on the record came through a bankruptcy court. Google outbid the AI data company Mercor for Spirit Airlines’ archive: 100 million emails, 500 million Teams messages and 176,000 employee records, for $10 million.27

Court sales are public, and they draw objections. Spirit’s flight attendants’ union objected to the sale on privacy grounds.27 The Bankruptcy Code bars a trustee from selling personally identifiable information against the debtor’s own privacy policy unless the sale fits the policy or a consumer privacy ombudsman is appointed first.28 The statute defines that information by reference to products or services bought for personal, family, or household purposes.29 On its face, that protects customers more than staff.

Smaller sales happen when startups close. Wind-down firms now sell code and workspace data to AI labs. One of them, Sunset, told MIT Technology Review that it values a client’s data by head count, years in operation, volume and how the team used its tools. The same article reports that buyers quote very different numbers and that sellers often cannot see who is buying.27

No operating company has announced a license of its own email, chat or CRM history. That does not mean none exist. It means none are public yet, and this list will add the first one that is. Which kinds of buyer are active is covered in who buys AI training data; what sets the fee is in what company data is worth.

V

Licensing your records without a court sale

A company that is still running does not need an auction. It can license an anonymized copy of its records to an AI lab and keep the originals. Allied arranges it, and never sees the data.

What happens: a short questionnaire, then a discovery call about your systems and policies. A written offer naming the lab follows in one to two weeks. Names, contact details and customer identities are removed before anything leaves, and you approve a sample. Payment arrives by wire 30 to 60 days after the lab accepts delivery.

The license is non-exclusive. The usual fit is 30 or more office employees with more than a year of history. A typical license runs $100K–⁠$2M. The clauses are explained in AI data licensing agreements and the legal checks in is it legal to sell company data. Request an offer, see the six systems labs license, or read how Allied works.

VI

Questions about the list

Which AI data licensing deal is the largest on record?

Among deals with a public figure, News Corp’s five-year deal with OpenAI, going by press reports. Neither company confirmed the number. The table gives the figure and its source.

Why do most deals have no price?

Prices surface only when a public company has to report them, a court supervises a sale, or a reporter learns them. Private licensors and AI labs have no duty to publish terms.

Is a data license the same as selling data?

No. A license lets the AI company use a copy for agreed purposes. The owner keeps the original and can license it again unless the deal is exclusive. The Spirit Airlines records were sold outright at a bankruptcy auction.

How often is this list updated?

The date at the top of the page is the last check. Each check reopens every source and adds deals made public since the one before.

Are deals arranged through Allied on this list?

No. The list covers only deals that are on the public record.

VII

Sources

  1. Shutterstock, “Shutterstock Expands Partnership with OpenAI, Signs New Six-Year Agreement to Provide High-Quality Training Data,” July 11, 2023 (press release via AAP)
  2. Associated Press via PBS NewsHour, “ChatGPT creator OpenAI signs deal with AP to license news stories,” July 13, 2023
  3. TechCrunch, “OpenAI inks deal with Axel Springer on licensing news for model training,” December 13, 2023
  4. TechCrunch, “‘What’s in it for us?’ journalists ask as publications sign content deals with AI firms,” June 22, 2024
  5. Reddit, Inc., Form S-1 registration statement, February 22, 2024
  6. Associated Press via CBS News, “Google strikes $60 million deal with Reddit, allowing search giant to train AI models on human posts,” February 23, 2024
  7. Financial Times, “Financial Times announces strategic partnership with OpenAI,” April 29, 2024
  8. Stack Overflow, “Stack Overflow and OpenAI Partner to Strengthen the World’s Most Popular Large Language Models,” May 6, 2024
  9. IAC Inc., Form 10-Q for the quarter ended September 30, 2024
  10. Adweek, “OpenAI Is Paying Dotdash Meredith At Least $16 Million to License Its Content,” November 2024
  11. Informa PLC, market update, May 8, 2024
  12. Reddit, “Reddit and OpenAI Build Partnership,” May 16, 2024
  13. News Corp, “News Corp and OpenAI Sign Landmark Multi-Year Global Partnership,” May 22, 2024
  14. Informa PLC, 2024 half-year results, July 24, 2024
  15. Al Jazeera, “OpenAI strikes deal to use content from The New Yorker, Vogue, Vanity Fair,” August 21, 2024
  16. John Wiley & Sons, Form 8-K, Exhibit 99.1, fiscal 2025 results, June 17, 2025
  17. John Wiley & Sons, Form 10-K for the fiscal year ended April 30, 2026
  18. Associated Press via PBS NewsHour, “Google signs deal with AP to deliver up-to-date news through its Gemini AI chatbot,” January 15, 2025
  19. Mistral AI, “Purr-fectly informed” (AFP partnership), January 16, 2025
  20. TheWrap, “New York Times Seals $20 Million AI Deal With Amazon,” July 30, 2025 (reporting The Wall Street Journal)
  21. Getty Images, “Getty Images and Perplexity strike multi-year image partnership,” October 31, 2025
  22. Reuters via BNN Bloomberg, “Meta strikes multiple AI deals with news publishers,” December 5, 2025
  23. Wikimedia Enterprise, “Announcing New Wikimedia Enterprise Partners for Wikipedia’s 25th Birthday,” January 15, 2026
  24. Engadget, “Meta signs a multimillion-dollar AI licensing deal with News Corp,” March 3, 2026 (reporting The Wall Street Journal)
  25. Microsoft Source Asia, “Nine and Microsoft announce Australian-first AI agreement for news media content,” July 3, 2026
  26. Reuters via iTnews, “Google to buy Spirit Airlines’ business data for US$10 million,” August 19, 2026
  27. MIT Technology Review, “AI labs are buying data from dead startups to train their models,” October 13, 2026
  28. 11 U.S.C. § 363(b)(1), via Cornell Legal Information Institute
  29. 11 U.S.C. § 101(41A), via Cornell Legal Information Institute

General information, not legal advice. Values are as disclosed or reported on the date checked.

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